LEARN TO SELL ON THE INTERNET
Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for “electronic commerce”. It is anything concerned with doing business electronically, in particular business conducted electronically and online, as such this course focuses on internet business.
Is this course right for me?
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web, or small businesses who are wanting to venture into online business.
E commerce is short for “electronic commerce”. It is anything that involves doing business electronically. E commerce obviously includes commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the internet with a focus on marketing and online commerce. Learn about search engine optimisation, website design, business models, marketing online and more.
There are 8 lessons in this course:
Success and failure
Optimizing web site potential
Increasing web site exposure
Automating supply of goods, services and cash flow
Managing constant change
Dealing with e-commerce problems
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Recognise the nature and scope of e commerce
Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
Develop strategies for promotion of business activity using broad e commerce tools.
Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
Develop strategies that will cause growth in Web Site exposure.
Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
Develop methods for managing change within the e commerce context.
Manage risk within the e commerce context in order to minimise the impact of problems that emerge.
WHAT IS SEO?
Search Engine optimisation has been a part of marketing on the internet since it started entering our lives
Companies spend hundreds and thousands of dollars on trying to make their web sites noticed and ranked better and more appropriately by search engines.
What are Google Adwords?
A Pay Per Click (PPC) program of advertising on Google. The ads appear on the right hand side and at the top of the Google Search page on keywords / key phrases that you choose.
How to get a Google Adwords account?
To start using Google Adwords programme for advertising a business, you have to apply for an account. You can do so by going to www.adwords.google.com . It will take you through a step by step process of applying for an account.
How much does it cost?
In the Google AdWords programme, the cost of your campaigns really depends on you: how much you are willing to pay and how well you know your audience. It all comes down to knowing your own goals and applying them to your account.
There is a nominal, one time activation fee for Google AdWords, whether you choose Starter Edition or Standard Edition. Then on, you pay only for the ads you run. In a Starter Edition account, you control your costs by setting a monthly budget -- the monthly spending limit for your ads.
More than Just Google or any other Advertising though!
Some of the most valuable things you can do for SEO don't have anything to do with google ad words or any other sort of advertising. The commercial success or failure of any online business activity is a complicated thing; and the dynamics of success will be continually changing. As businesses discover new ways of succeeding, others follow and use the same techniques. Once an idea is being used by too many, it's competitive value disappears. The way to be really successful is to always be doing something new, before everyone else. Whether you are marketing in the electronic or real world, the only way to be really successful is to be doing something first and always staying a step ahead of your competition. Studying this course can set you on a path to gaining that competitive edge.