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Horticultural Management

Course CodeBHT203
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment

Learn to Manage a Horticultural Enterprise

A course for Horticultural Managers, Business Owners and Department Heads. Learn all you need to know to run a business successfully. 
 

Lesson Structure

There are 10 lessons in this course:

  1. Horticultural Business Structures
  2. Management Theories and Procedures
  3. Horticulture & The Law
  4. Supervision
  5. Financial Management
  6. Staff Management
  7. Improving Plant Varieties
  8. Productivity and Risk
  9. Managing Physical Resources
  10. Developing an Horticultural Business Plan

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Compare the organisational structures of different horticultural enterprises.
  • Determine the value of a business plan to a horticultural business.
  • Determine the significance of consumer law to horticultural business.
  • Determine the duties of different supervisors, in a specific horticultural enterprise.
  • Describe how a budget is applied to managing a specific horticultural enterprise.
  • Determine the criteria for selecting staff to work in an horticultural enterprise.
  • Explain the system for controlling the collection of royalties on a plant which is covered by plant variety rights.
  • Monitor and recommend improvements to a specified work task in a horticultural enterprise.
 
 
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Suggested Reading
 
Books by our principal John Mason   See our bookshop at www.acsebook.com
          
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Scope of the Horticulture Industry

Horticulture industries encompass anything that involves growing plants.  The industry is normally split into “Amenity” and “Production” Horticulture. The common thread is that there is always some “intentional” purpose for growing plants.

Production Horticulture involves growing plants in order to create a product such as food (e.g. fruit, nuts and vegetables), cut flowers, fibre, scented oils, building materials, fuel, pharmaceuticals or nursery plants.

Amenity Horticulture involves growing plants for other reasons, such as beautification, environmental management or to create environments suited to a particular use such as sport or recreational activities.

There are always job opportunities to be found in horticulture; however the nature and type of employment does change from place to place and over time.

For example

  • When a society has more leisure time, there will be a greater demand for parks and sporting facilities; and that can increase jobs in turf and parks industries.
  • Demand for horticultural food crops can increase or decrease when a government changes import/export policies.
  • Large development projects can create increased demand in horticulture. When the population of an area accelerates, there will be an increased demand for landscaping services, just as much as for building services.
  • There are always opportunities for niche markets to be developed in horticulture by creative horticultural entrepreneurs.  People like something different, to grow in their garden, or to eat. If you can find or develop a plant product that is not commonly available, and market it properly, you may have a thriving business.

Keep Your Options Wide
Horticulturists who sustain a long term career, will commonly move from sector to sector throughout their working life. When landscaping offers opportunity, they may become a landscaper; but at other points in time they may work in parks management, nursery production and cut flower growing, as opportunities fade and new opportunities emerge.
To ensure a sustainable long term career in horticulture, it is wise to pursue broad based training. If you study a broad horticulture diploma early in your career, you will have greater sustainability than if you choose narrow and specialised studies when you start out.

 



Meet some of our academics

Rosemary Davies Leading horticultural expert in Australia. Rosemary trained in Horticultural Applied Science at Melbourne University. Initially she worked with Agriculture Victoria as an extension officer, taught horticulture students, worked on radio with ABC radio (clocking up over 24 years as a presenter of garden talkback programs, initially the only woman presenter on gardening in Victoria) and she simultaneously developed a career as a writer. She then studied Education and Training, teaching TAFE apprentices and developing curriculum for TAFE, before taking up an offer as a full time columnist with the Herald and Weekly Times and its magazine department after a number of years as columnist with the Age. She has worked for a number of companies in writing and publications, PR community education and management and has led several tours to Europe. In 1999 Rosemary was BPW Bendigo Business Woman of the Year and is one of the founders and the Patron, of the Friends of the Bendigo Botanic gardens. She has completed her 6th book this year and is working on concepts for several others. Rosemary has a B Ed, BSc Hort, Dip Advertising & Marketing
John Mason Parks Manager, Nurseryman, Landscape Designer, Garden Writer and Consultant. Over 40 years experience; working in Victoria, Queensland and the UK. He is one of the most widely published garden writers in the world; author of more than 70 books and editor for 4 different gardening magazines. John has been recognised by his peers being made a fellow of the Institute of Horticulture in the UK, as well as by the Australian Institute of Horticulture.
Diana Cole B.A. (Hons), Dip. Horticulture, BTEC Dip. Garden Design, Diploma Chartered Institute of Personnel & Development, PTLLS (Preparing to Teach in the Life Long Learning Sector), P.D.C. In addition to the qualifications listed above, Diana holds City & Guild construction qualifications and an NPTC pesticide spraying licence (PA1/PA6). Diana runs her own landscape gardening business (Arbella Gardens). Active in many organisations including the British Trust for Conservation Volunteers.
Yvonne SharpeRHS Cert.Hort, Dip.Hort, M.Hort, Cert.Ed., Dip.Mgt. Over 30 years experience in business, education, management and horticulture. Former department head at a UK government vocational college. Yvonne has traveled widely within and beyond Europe, and has worked in many areas of horticulture from garden centres to horticultural therapy. She has served on industry committees and been actively involved with amateur garden clubs for decades.


Check out our eBooks

Starting a Garden or Landscape BusinessExpert advice on how to get started in your own garden or landscape business! Packed with valuable business advice, horticultural and landscaping knowledge, and practical ideas - this book is a must have for garden lovers. It is great for anyone thinking about (or already involved in) a horticultural, landscaping or garden business. This updated re-print is only available as an e book. Originally published by Simon & Schuster. 125 pages
Growing and Using Perennial PlantsWhen designed and grown well, a perennial garden produces a blaze of colour for many months – starting in spring, flourishing through summer, and beyond into autumn.
Getting Work in HorticultureFind out what it is like to work in horticulture; how diverse the industry is, how to get a start, and how to build a sustainable, long term and diverse career that keeps your options broad, so you can move from sector to sector as demand and fashion changes across your working life.
Landscaping & Gardening in the ShadeThe ‘Landscaping and Gardening in the Shade’ ebook explain what you need to know about designing a shaded garden. It will go through specific plants you could use, how to care for them and different plant varieties that will give you a great shaded area.