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Operational Business Management for Horticulture I

Course CodeBHT326
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment

Learn to Plan for Economic and Marketing Success in a Horticultural Enterprise of any type

A study focusing on managing Economics, Planning and Marketing of operations in horticulture. Your ability to manage a business can make a huge difference to your success in horticulture. In this course, you will learn to the business side of horticulture, including how to plan and implement effective strategies for your business and/or services.

“Building on the first operational business module this course delves into the prominent legal aspects of the horticulture industry in terms of contract and employment law as well as sound financial practices. In addition, man management techniques designed to improve productivity are discussed. Ideal for anyone in a horticultural management position.” - Gavin Cole B.Sc., Psych.Cert., Cert.Garden Design, MACA, ACS Tutor.

Lesson Structure

There are 9 lessons in this course:

  1. The Economic Environment
    • The world of economics
    • Scarcity
    • Opportunity costs
    • Goods
    • Definitions
    • Economic systems
    • Economic ownership
    • Performance criteria for an economy
    • Other economic performance indicators
    • Basic economic principles
    • Law of demand
    • Law of Substitution
    • Law of diminishing return
    • Law of diminished marginal utility
    • Competition
    • Sustainability
    • Total Quality Management
    • Strategic Planning
    • Creating a strategic plan
    • European economic union
    • European Central bank
    • Asia Pacific Economic Community
  2. External Influences on Horticultural Enterprise
    • Monopoly
    • Monopolistic Competition
    • Oligopoly
    • Perfect competition
    • International markets and tradeable commodities
    • Globalisation
    • Supply and demand
    • Market forces
    • Demand
    • Supply
    • Elasticity
    • Economics of scale
    • Cost structures
    • Liquidity
  3. Information Management for Horticulture
    • Scope and nature of office work
    • Functions of an office
    • Common jobs in an office: reception, clerical, secretarial, information processing
    • Departments within an organisation
    • Office processes
    • Data knowledge, strage and management
    • Filing systems
    • Classifying information
    • Hard copy
    • Filing procedure
    • Active and inactive records
    • Computer databases
    • Designing a filing system
    • Data protection
    • Financial records
    • Books needed in business
    • Different ways to approach bookkeeping
    • Steps in the bookkeeping process
    • Developing a record keeping and accounting system
    • Flow of information
    • Financial reports
    • Ledger
    • Journal
    • Source documents
    • Cash transactions
    • Credit transactions
    • Returns and allowances
    • Other business documents
    • Use of business documents
    • The cash book
    • Credit sales and credit purchases journal
    • The general journal
    • The ledger
    • A trial balance
    • Bank reconciliation
    • Petty cash
  4. Strategic Planning in Horticulture
    • Strategic planning
    • Documenting the strategy
    • Operational planning
    • Documenting an operational plan
    • Key components of a business plan
    • SWOT analysis
    • A planning procedure
    • Decisions
    • What to plan for
    • Finance
    • Structure for a Financial plan
    • Developing a budget
    • Structure for a marketing plan
    • Plan drawing
  5. Implementing Strategies
    • Implementing strategy
    • Benchmarking
    • Reviewing strategy and strategy management
    • Environmental audits
    • Key elements of EIA
    • Steps in an environmental assessment process
    • Study design
    • Baseline studies
    • Predicting impacts
    • Mitigation measures
    • Flora and fauna assessment
    • Open space management plan
    • Rehabilitation plan
  6. Developing a Business Plan
    • Business planning
    • Case study: nursery development plan
    • Sensitivity analysis
    • PBL project to formulate criteria required for the successful implementation of a business proposal to develop a business plan.
  7. Business Control Systems for Horticulture
    • Financial statements
    • The balance sheet
    • Classification in the balance sheet
    • Working capital
    • Profit and loss statement
    • Link between profit and balance sheet
    • Depreciation of assets
    • Analysis and interpretation of accounting reports
    • Analytical ratios
    • Ratio yardsticks
    • Profitability ratios
    • Operating efficiency ratios
    • Efficiency ratios and profitability
    • Liquidity ratios
    • Liquidity analysis and cash budgeting
    • Financial stability ratios
    • Gearing rate of return on investment
    • Limitations to ratio analysis
    • Risk
    • Risk analysis
    • Contingency planning
    • Business systems
    • Quality systems
    • Innovation management
    • PERT (Program evaluation and review)
    • CPA (Critical path analysis)
    • GNATT ChartsFastest and slowest completion times
    • Business expansion and sources of finance
    • Record keeping
  8. Evaluating Horticultural Marketing
    • Introduction
    • Market research
    • The marketing mix
    • Marketing planning
    • Services marketing
    • Customer service
    • Buying, selling and decision making
    • Different heuristics
    • Decision making process
    • Customer satisfaction
    • Goodwill
  9. Marketing Strategies for Horticulture
    • Target markets and market segmentation
    • Targeting strategies
    • Defining your target market
    • Determining market segmentation
    • Projecting the future
    • Positioning
    • Case study: The market for landscape contractors
    • The business portfolio

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Explain the economic environment in which horticultural business operates.
  • Appraise the impact of external influences.
  • Establish the type of information required for operations in both commercial businesses and service organisations.
  • Examine the process and analyse approaches to strategic planning.
  • Examine the process and analyse approaches to strategy formation and implementation.
  • Prepare a business plan.
  • Assess the importance of business control systems utilising IT integration into financial management; prepare, read and interpret annual statements, appreciate the importance of budgetary control.
  • Identify the benefits involved when preparing marketing plans; analyse organisational strengths, weaknesses, opportunities and threats.
  • Formulate customer-orientated and realisable strategies for selected markets

Ensure Operations are not only Efficient and Productive, but also Sustainable
 
Sustainable development is a complex term that encompasses institutional, economic and ecological factors - it has many definitions but is broadly defined as: meeting the needs of the current populace without compromising the ability of future generations to do the same. 
 
The United Nations adopted the term ‘Sustainable Development’ in a document named ‘Agenda 21’ which was released in 1992 at the Earth Summit (United Nations Conference on Environment and Development) held at Rio de Janeiro. Five years later the general assembly of the UN determined that little progress had been made to prevent the deterioration of the global environment and to address inequality of income. In the 2002 Earth Summit met in Johannesburg and this meeting affirmed the UN commitment to full implementation of Agenda 21 alongside other international agreement – however the absence of the United States at this summit was a major drawback to realistic implementation on a global basis.
 
Sustainability is achieved when global economic, social and environmental development are interlinked i.e. dependent on each other to form one complex global system.  This approach helps the way in which we assess our approach to business; it helps to open up or modify perceived barriers or boundaries.  The horticultural world for example is associated with many such boundaries i.e. protectionism, tariffs etc. In order to encourage sustainable and equitable global development these barriers would need to be re-defined or removed where at all appropriate. 
There are many ways in which successful Global Sustainable Development can be encouraged. Following are ways that this may be achieved and encompasses: 
  • Ways to give all people a higher quality of life – i.e. eradicating poverty.
  • Ways that improve quality of life and protect human capital, without compromising the environment or the loss of natural capital.
  • Ways to protect and restore natural resources.
  • Ways to alter demand – ie. unsustainable over consumption which leads to unsustainable over production.
  • Community participation and equality – gender, social or cultural backgrounds should not be a limiting factor.  Training should be provided for poor communities in environmentally sensitive areas in ways to protect that environment. This is particularly relevant to the farming community. In urban areas people should be trained to prevent waste and contamination.
  • Biodiversity conservation.
  • Best practice –a standardized approach to the way things are done; a philosophical, but useful and flexible concept that engenders continuous learning and improvement of processes through time and evolution.
  • Recognition of risk.
  • Good governance.
 
 
 


Meet some of our academics

Rosemary Davies Leading horticultural expert in Australia. Rosemary trained in Horticultural Applied Science at Melbourne University. Initially she worked with Agriculture Victoria as an extension officer, taught horticulture students, worked on radio with ABC radio (clocking up over 24 years as a presenter of garden talkback programs, initially the only woman presenter on gardening in Victoria) and she simultaneously developed a career as a writer. She then studied Education and Training, teaching TAFE apprentices and developing curriculum for TAFE, before taking up an offer as a full time columnist with the Herald and Weekly Times and its magazine department after a number of years as columnist with the Age. She has worked for a number of companies in writing and publications, PR community education and management and has led several tours to Europe. In 1999 Rosemary was BPW Bendigo Business Woman of the Year and is one of the founders and the Patron, of the Friends of the Bendigo Botanic gardens. She has completed her 6th book this year and is working on concepts for several others. Rosemary has a B Ed, BSc Hort, Dip Advertising & Marketing
John Mason Parks Manager, Nurseryman, Landscape Designer, Garden Writer and Consultant. Over 40 years experience; working in Victoria, Queensland and the UK. He is one of the most widely published garden writers in the world; author of more than 70 books and editor for 4 different gardening magazines. John has been recognised by his peers being made a fellow of the Institute of Horticulture in the UK, as well as by the Australian Institute of Horticulture.
Dr. Lynette MorganBroad expertise in horticulture and crop production. She travels widely as a partner in Suntec Horticultural Consultants, and has clients in central America, the USA, Caribbean, South East Asia, the Middle East, Australia and New Zealand.
Bob JamesHorticulturalist, Agriculturalist, Environmental consultant, Businessman and Professional Writer. Over 40 years in industry, Bob has held a wide variety of senior positions in both government and private enterprise. Bob has a Dip. Animal Husb, B.App.Sc., Grad.Dip.Mgt, PDC


Check out our eBooks

Starting a Garden or Landscape BusinessExpert advice on how to get started in your own garden or landscape business! Packed with valuable business advice, horticultural and landscaping knowledge, and practical ideas - this book is a must have for garden lovers. It is great for anyone thinking about (or already involved in) a horticultural, landscaping or garden business. This updated re-print is only available as an e book. Originally published by Simon & Schuster. 125 pages
Professional Practice for ConsultantsExplore becoming a consultant. This ebook contains chapters on how to be a consultant, packaging your services, delivering the services, building your resources, finding the work and getting the job, planning and ethics.
Trees and ShrubsA great little encyclopaedia that is valuable for students, tradespeople, or the home gardener needing a quick reference when selecting garden plants. It covers the care and culture of 140 commonly grown genera of trees and shrub, plus many hundreds of species and cultivars. 169 colour photos 94 pages
Garden Design Part 1This stunning full colour Garden Design ebook is full of useful tips, information and inspiration. It contains around 300 colour illustrations! It is comprised of three parts: Design, How a Garden Functions, and Aesthetics (making it look good). Let your inner designer out (outside). A great introductory text for garden designers. 299 high quality inspirational colour photos. 106 pages