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Qualification - Advanced Certificate Applied Management (Retail Nursery)

Course CodeVBS001
Fee CodeAC
Duration (approx)900 hours
QualificationAdvanced Certificate

This is a great course for those people already in the nursery industry who want to take the next step and learn the necessary skills and knowledge to manage and supervise staff. Students will gain valuable knowledge about how to manage and run a successful business, as well as develop marketing and sales skills.   

COURSE STRUCTURE 


This course is comprised of:

*Core studies - Four units (400 hours) of compulsory subjects for all students.

*Elective studies – Three stream units for the development of knowledge in a chosen industry sector.

*Project – a workplace project of 200 hours relevant to your field of study. The project specifically aims to provide the student with the opportunity to apply and integrate skills and knowledge developed through various areas of formal study. Contact the school for more information.

 

CORE UNITS Click on each module for more details
Office Practices
Develops basic office skills covering use of equipment, communication systems (telephone, fax, etc.) and office procedures such as filing, security, workplace organisations, etc.

Business Operations
Develops knowledge of basic business operations and procedures (eg. types of businesses, financial management, business analysis, staffing, productivity, etc.) and the skills to develop a 12 month business plan.

Management
Develops knowledge of management structures, terminology, supervision, recruitment and workplace health and safety.

Marketing Foundations.
Develops a broad understanding of marketing and specific skills in writing advertisements, undertaking market research, developing an appropriate marketing plan and selling.


STREAM STUDIES
1. Horticulture 1
The ideal course for the beginner, this is a basic, yet thoroughly practical course which gives you a sound broad technical grounding in horticultural principles and practices. A section of each lesson involves plant identification. YOU WILL LEARN:

To identify, propagate and care for 80 different types of plants.
The systematic way plants are classified.
Structure and parts of a flower.
To identify different leaf shapes.
Different ways to control weeds.
Simple soil tests.
Making propagating and potting mixes.
Identifying pest and disease problems.
How and why to prune different plants.
Drawing a simple garden sketch plan.
To plant or repair a lawn; and lots more.

2. Garden Centre Management
Designed originally in conjunction with a garden department manager of a major retail chain store; this course has been very successful in training both staff and managers of retail nurseries and garden centres across the world. It continues to be updated at least annually, and continues to be used by small nurseries through to major chain stores across the country.
The course is divided into 12 lessons as follows: 

1.  Introduction: Plant classification, plant cultural requirements, soil and nutrition, watering requirements, drainage, temperature, light, humidity.

2. Plant Health: How to diagnose a problem, pests, diseases, nutrient deficiencies, frost, sunburn, chemical damage, insufficient light, overwatering.

3. Stock Maintenance: Quality standards, buying new stock, inspecting stock, extending stock life, disposing of below-standard stock, watering techniques, fertilising, pest and disease control.

4. Display and Display Techniques: Display units, product location, sales area layout.

5. Garden Product Knowledge I: Plant containers, tags, soil mixes, equipment, tools.

6. Garden Product Knowledge II: Chemicals, fertilisers, baskets, terrariums, cut flowers.

7. Indoor Plants: Major groups, common problems, plants for specific situations, customer attitudes.

8. Container Stock: Trees and Shrubs.

9. Seedlings, Bulbs, Herbs and Perennials.

10. A: Deciduous Trees, Fruit, Nuts, Berries.

B. Seed.

11. Marketing: Pricing strategy, advertising, promotions.

12. Management: Staff control, staff productivity, work scheduling.


3. Sales Skills
There are twelve lessons in this course; as outlined below:

1. Presentation and selling

Personality. "Never judge a book by its cover." A wise old saying! but people who buy do make judgements especially about sales people. Dress and grooming are top priority in selling.As well you must learn how to develop a selling personality.

2. Communication and Conversational selling.

Learn the art of written and verbal communication in easy to understand terms.

3. Marketing (Buyer analysis and motivation)

Presentation of products to consumers and motivating them to buy.

4. Management (hierarchy)

Dealing with upper management; learn how to get your point across. How to be assertive and positive when dealing with your superiors.

5. Helping the Product Sell Itself

6. Know your product and pre planning.

Through observation, reading and listening get to know your products (pre planning is essential in today's complex society).

7. Selling made as simple as A B C.

The procedure of selling.

8. "The Opening" (getting the attention of the buyer)

Creating the right atmosphere for a sale to take place.

9. "Closing a Sale" (overcoming objections).

Buyers will tend to look else where unless a salesman can close a sale in an appropriate amount of time (learn the secrets).

10. "Stress Management"

Learn the art of relaxation through stress management techniques.

11. The Law and Selling

12. Report Assessment Writing

 

 



Understand the components of Retail Nursery Management - study marketing and operational practices, whilst developing knowledge of horticulture and the management of garden centres. 

If you have any questions about the course, contact a specialist Horticulture Tutor today.

OR

Give us a call on +44 (0) 1384 442752 (outside UK) 01384 442752 (UK)

 



Meet some of our academics

Diana Cole B.A. (Hons), Dip. Horticulture, BTEC Dip. Garden Design, Diploma Chartered Institute of Personnel & Development, PTLLS (Preparing to Teach in the Life Long Learning Sector), P.D.C. In addition to the qualifications listed above, Diana holds City & Guild construction qualifications and an NPTC pesticide spraying licence (PA1/PA6). Diana runs her own landscape gardening business (Arbella Gardens). Active in many organisations including the British Trust for Conservation Volunteers.
John Mason Parks Manager, Nurseryman, Landscape Designer, Garden Writer and Consultant. Over 40 years experience; working in Victoria, Queensland and the UK. He is one of the most widely published garden writers in the world; author of more than 70 books and editor for 4 different gardening magazines. John has been recognised by his peers being made a fellow of the Institute of Horticulture in the UK, as well as by the Australian Institute of Horticulture.
Maggi BrownMaggi is regarded as an expert in organic growing throughout the UK, having worked for two decades as Education Officer at the world renowned Henry Doubleday Research Association. She has been active in education, environmental management and horticulture across the UK for more than three decades. Some of Maggi's qualifications include RHS Cert. Hort. Cert. Ed. Member RHS Life Member Garden Organic (HDRA) .
Yvonne SharpeRHS Cert.Hort, Dip.Hort, M.Hort, Cert.Ed., Dip.Mgt. Over 30 years experience in business, education, management and horticulture. Former department head at a UK government vocational college. Yvonne has traveled widely within and beyond Europe, and has worked in many areas of horticulture from garden centres to horticultural therapy. She has served on industry committees and been actively involved with amateur garden clubs for decades.


Check out our eBooks

Growing & Knowing AnnualsGet to know your Annual plants better. Learn to identify and grow Annuals with Growing and Knowing Annuals. This ebook has 141 pages and stunning colour pictures and is ideal for home gardeners, students, professional horticulturalists and nurserymen.
Scented PlantsScented plants can be either a delight or a curse. For many people, there is nothing more pleasing than a garden filled with fragrance, but for others who suffer allergies, certain plants can make them physically ill; sometimes very seriously.
Starting a Nursery or Herb FarmThis is both a guide to “how to propagate plants” as well as an exploration of the possibility of starting a small nursery or herb business that could eventually grow into a blossoming business! It's often amazing how much can be produced, and the profit that can be made from a few hundred square meters of land. Since it was first published by “Grass Roots” in 1981, we have lost count of the hundreds of people who have told us how this book kicked off a successful business or career for them. 63 pages
HerbsHerbs are fascinating plants, mystical and romantic. They have a rich history dating back centuries. Used by monks, apothecaries and ‘witches’ in the past, herbs are undergoing a revival in interest. They are easy to grow, scented, culinary and medicinal plants. In a formal herb garden or peppered throughout the garden, herbs rarely fail! Find out how they are used as medicines, for cooking, perfumes and more. This book has nine chapters covering the following topics: an introduction to herbs, cultivation, propagation, pest and diseases, herb gardens, an A-Z plant directory, using herbs, features for herb gardens, herbs in pots - 113 colour photos 61 pages