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Qualification - Advanced Certificate In Applied Management (Small Business)

Course CodeVBS001
Fee CodeAC
Duration (approx)900 hours
QualificationAdvanced Certificate
You can have a Successful Business

 ....but you need to know what you're doing, prepare properly and make choices that are viable. A course like this is longer than some others; but it will put things into perspective and can make a lot of difference to your chances of success." Clients... that have completed courses with ACS that we have spoken to, have all been extremely happy. Leanne & myself are more than happy with the assistance we received and the prompt attention."
- Dynamic Workforce Solutions

Course Duration:  900 hours

 

Accredited through International Accreditation and Recognition Council

Course Structure

  • CORE STUDIES - four units of compulsory subjects for all students. ie. Office Practices, Management, Business Operations and Marketing Foundations.
  • STREAM STUDIES -three units in the specialisation ie. Bookkeeping I, Entrepeneurship and Advertising & Promotions.
  • INDUSTRY PROJECT  -"Work experience or a workplace project" of 200 hrs involving approved work experience in a small business. The project specifically aims to provide the student with the opportunity to apply and integrate skills and knowledge developed through various areas of formal study.

CORE UNITS

Click on the course title to view more on each individual module.

1. Office Practices
Develops basic office skills covering use of equipment, communication systems (telephone, fax, etc) and office procedures such as filing, security, workplace organisations, etc.

 2. Business Operations
Develops knowledge of basic business operations and procedures (eg. types of businesses, financial management, business analysis, staffing, productivity, etc) and the skills to develop a 12 month business plan.

 3. Management
Develops knowledge of management structures, terminology, supervision, recruitment and workplace health and safety.

 4. Marketing Foundations
Develops a broad understanding of marketing and specific skills in writing advertisements, undertaking market research, developing an appropriate marketing plan and selling.

STREAM STUDIES: SMALL BUSINESS

1. Bookkeeping I

The course consists of thirteen lessons, as follows:

  1. Introduction
  2. Balance Sheet
  3. Analysing and Designing  Accounting Systems
  4. The Double Entry Recording Process
  5. Cash Receipts and Cash Payments Journal
  6. Credit Fees and Purchases Journal
  7. The General Journal
  8. Closing the Ledger
  9. Profit and Loss Statement
  10. Depreciation on Non-current Assets
  11. Profit Determination and Balance Day Adjustments
  12. Cash Control:  Bank Reconciliation and Petty Cash
  13. Cash Control: Budgeting

 

2. Entrepeneurship

There are 10 lessons in this module as follows:

  1. Scope & Nature of Entrepreneurship
  2. Is Entrepreneurship Right for You?
  3. Assessing opportunities
  4. The Role of Market Research
  5. Intellectual Property
  6. Legal & Ethical Concerns
  7. Operating a Business
  8. The Business and Financial Plan
  9. Marketing
  10. Launching a Venture

 

 

3. Advertising and Promotions

The course contains ten lessons, outlined below:

  1. Analysing the Market
  2. Target Marketing
  3. Display and Display Techniques
  4. Advertising and Promotions Strategy
  5. New Product Development
  6. Sales Techniques – General
  7. Writing Advertisement
  8. Electronic Marketing -Telephone & Email
  9. Direct Mailing
  10. Exhibitions & Shows

 

 

INDUSTRY PROJECT

This is normally done after completing all of the other modules. It is intended as a "learning experience" that brings a perspective and element of reality to the Modules you have studied. The school is very flexible in terms of how you achieve this requirement, and can negotiate to approve virtually any situation which can be seen as "learning through involvement in real life situations that have a relevance to your studies"

Some of the options, for example might be:

 

Option 1. Work Experience

This involves working in a job that has relevance to what you have been studying. For some students this may be a job they already have. (In some instances, credit may be even granted for work prior to studies). In other instances, this may be either paid or voluntary work which is found and undertaken after completing the other modules. Proof must be provided, and normally this is done by submitting one or more references or statements from an employer. It may also be satisfied by a discussion between the employer and the school in person or on the phone. The must be an indication that you have skills and an awareness of your industry, which is sufficient for you to work in a position of responsibility.

Option 2. Project

This project may be based on applications in the work place and specifically aims to provide the student with the opportunity to apply and integrate skills and knowledge developed through various areas of formal study.

 

Students will design this project in consultation with a tutor to involve industry based activities in the area of specialized study which they select to follow in the course. The project outcomes may take the form of a written report, folio, visuals or a mixture of forms. Participants with relevant, current or past work experience will be given exemption from this project if they can provide suitable references from employers that show they have already fulfilled the requirements of this project.

 

Students will be assessed on how well they achieve the goals and outcomes they originally set as part of their negotiations with their tutor. During a project, students will present three short progress reports. These progress reports will be taken into account when evaluating the final submission. The tutor must be satisfied that the work submitted is original.

 

Other Options

Workplace learning hours may also be satisfied through attending or being involved with meetings conducted by industry bodies such as professional associations; or attending seminars which are attended by industry professionals. Any opportunity for observation and networking may be seen as a valid option.

FAQ'S (Frequently Asked Questions)

Q. Are these studies recognised?

A. ACS has an excellent international reputation.

Q. Will this get me a job?

A. We rarely hear of students having difficulties with employment once a course has been successfully completed. Our courses are designed to make you employable! Having said this though; there is always more to getting a job than just study. Plenty of university graduates end up unemployed. We try to develop more than just knowledge in order to help you avoid such situations.

Q. How am I assessed

A. Assessment is holistic (We consider not only exam results, but also assignments, and all interaction you have throughout the course with your tutor). If you don't satisfy requirements, you are always given opportunities to resit exams or resubmit assignments.

Q. What support will I get?

A. Lots more than most colleges. Our priority is to support our students. We have academic staff on duty daily -both in the UK, and in Australia. This means that you can phone or email us and get in touch 16 out of 24 hrs, every working day. Our policy is that student phone calls and emails are given number 1 priority. It is rare that they are not answered on the same working day as when we receive them.

Our academics provide mentoring and careers or business advice whenever requested; at no additional cost to our students.

Q. How can I be sure I choose the right course?

A. We strongly recommend that you use our careers advisory service. Click here


How to Set a Price

What we sell our product or service for is definitely a major part of how successful a business is.  If you do not sell your product for the right price, it can impact on your profit.
  • Sell your product too cheaply and you may not make enough profit
  • Sell it too cheaply and customers may think it is not good quality
  • Sell a product at too expensive a price and it may not sell
 
Finding the optimum price for your product is essential.  You need to determine whether the price is right, but how do you work out the right price for a product?
 
Selling a Service
If you are offering a service, then you can begin by looking at industry recommended standards for hourly rates. You might also find out the range of fees that others in your region are charging for the same, or a similar, service. If you, or your staff, are relatively inexperienced you may begin at the lower end of the price range and gradually increase fees as your business and experience grows. 
 
Someone with specialist skills, or a great deal of experience, would be more likely to charge at the upper end of the range. The important factor here though is not to overcharge. Clients and customers will feel aggrieved if they think they are paying too much for your service, no matter how skilled or qualified you are. Once again, it is a question of striking a balance between what you could or should be charging and what people are happy to pay. Don’t sell yourself short, but don’t overcharge.

 

 
Selling a Product
If you are selling products then you have to sell them at a profit to keep your business afloat. If you can buy in bulk, then you can usually buy your products at a lower price and sell them at a lower price if you need to, or you want to make more sales. This is what the big supermarkets and department stores do.  It is also why they can put on sales where prices are slashed by up to 70-80%. 
 
When deciding on what to charge for your products, you have to think about:
 
  • What price people are willing to pay
  • The profit margin needed to cover your overheads and leave some left over 
 
If you are selling a unique product then you can charge more for it since you have little direct competition. Nevertheless, even if you are selling something unique you need to be careful about not setting your prices too high. If you do, people will source an alternative or simply not buy your product. You also run the risk that others who have observed your high prices will then copy your product and undercut your prices.
 
If you are the only outlet for a particular product in a particular area then you may be able to set higher charges for the product e.g. a petrol service station in a remote region or the only grocery store in a holiday resort.

 

 
 
Setting the Price
If you sell a wide range of products a simple method of setting the price is to apply the same mar-up to each product. Let’s say product X costs you $10.00. If you were to mark-up all your products by 50% you would sell product X for $10.00 + 50% = $15.00.
 
This method might be useful if other methods are too complicated but it tells you little about the rest of your business and how well you are doing overall. 
 
Other methods give you more understanding and greater control over price setting. The most crucial thing to know is how much your product costs overall. This will help you to determine how much mark-up to add to your price (and how many you need to sell) in order to make a profit. 
 
The cost of a product is not simply what it costs your business to buy it in the first place. It also includes your fixed costs. 
 
 


Meet some of our academics

David CrothersChartered Accountant with 20 years experience in corporate and financial roles. David has a FCA, GAICD, B.Sc.Econ (Hons), Cert IV TAA. Extensive international experience in business and finance.
Denise Hodges Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).
Kate GibsonKate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).


Check out our eBooks

Business OperationsExplore how to improve the management and profitability of an existing business. Businesses do not run themselves - goals need to be set and decisions need to be made in order to achieve business goals. This book talks you through all of the different aspects involved in running a business from finance and forecasting to staffing changes and legal issues. Six chapters cover the daily challenges of running a business, people, the law, finance, product management, and risk management. 73 pages
Event ManagementThe Event Management ebook is a complementary text for event management students or professionals working in the field. The ebook goes through the considerations and elements of an event and what needs to be organised when an event is in the planning stage.
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way
ManagementManagement is the process of planning, organising, leading, and controlling an organisation’s human and other resources to achieve business goals. More importantly though, effective management needs to be a process of human interaction and compassion. Most bad managers don’t know they are bad. They may well admit that they are a bit erratic, or they are sometimes late to appointments, but it is rare that they will recognise that they are ineffective as managers. Never fear...read here. This book has something to offer even the best of managers.