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Qualification - Certificate in Agricultural Marketing

Course CodeVBS036
Fee CodeCT
Duration (approx)600 hours
QualificationCertificate

Become an Agricultural Marketing Specialist.

From farm produce to crops to farmer's markets fruit and vegetables, there is a massive agricultural market worldwide and agricultural marketing specialists are highly sought after.

If you would like to improve your job prospects by studying a specialist marketing qualification, this is the one for you.

There are six modules making up the course, each requiring around 100 hours of study.

There is an assignment at the end of each lesson for you to complete and send to your tutor. There is also an exam at the end of each module, so six in total. The exams can be taken at a time and location to suit you.

Ecommerce Marketing BIT100

The course has eight lessons that take you through what is e-commerce, security, internet marketing, legislation, successful e-commerce sites, visibility, promotional strategies, website optimization, meta tags, titles, navigation, graphics, marketing plants, direct marketing, google adwords, guerrilla marketing, affiliate marketing, cash flow, goods and services, SSL, credit cards, band width, managing change, web analytics, dealing with problems.

Marketing Foundations

This course has ten lessons. The lessons cover what is marketing, the scope of marketing, controlling growth, advertising approaches, how to improve results, target marketing, mass marketing, product, price, place and promotion, product knowledge, promotions, publicity marketing, pricing, turnover, customer service, market research, organisational structures and roles.

Marketing Psychology
The Marketing Psychology course has eight lessons that look at people as consumers, types of customers, market segmentation, perception and personality and how it affects marketing, motivation and awareness and relevant psychological theories, social influences and how they affect consumer behaviour, consumerism, ethics in business, communication and persuasion, what words sell, making decisions to buy, merchandising, home shopping.

Advertising and Promotions

The course has ten lessons covering topics such as analysing the market, market research, the marketing plan, target marketing, micromarketing, display techniques, advertising and promotions, PR, new product development, writing advertisements, electronic marketing, direct mailing, shows and exhibitions.

Marketing Systems

Marketing Systems also has ten lessons that covers marketing systems, retailing and wholesale systems and strategies, packaging and presentation, negotiation, international marketing, analysing the marketing and the marketing mix.

Agricultural Marketing

Agricultural Marketing has eight lessons covering agricultural marketing concepts, farm marking strategies and objectives, target marketing, handling produce, the price, the product, customer relations, the product life cycle, market research in agriculture, promotions and marketing management.

 

Modules

Core ModulesThese modules provide foundation knowledge for the Qualification - Certificate in Agricultural Marketing.
 Marketing Foundations VBS109
 Marketing Psychology BPS107
 Advertising and Promoting BBS202
 Agricultural Marketing BAG304
 Marketing Systems BBS303
 
Elective ModulesIn addition to the core modules, students study any 1 of the following 2 modules.
 E Commerce Marketing BIT100
 Internet Marketing BIT204
 

Note that each module in the Qualification - Certificate in Agricultural Marketing is a short course in its own right, and may be studied separately.


Learn about Target Markets for Agriculture

Who are you going to try and sell to?

  • Some farmers aim to sell direct to the public (eg. Through farmers markets, roadside stalls etc; while others sell to distributors, retailers or factories)
  • If you are a distributor, retailer or manufacturer, you may be receiving produce from a farmer, packaging/repackaging, processing and/or transporting it; and then selling it on to a retailer, the public or someone else. If you are in this position, you may not be a farmer; but you are still very much involved in agricultural marketing.
  • Sometimes you may be aiming to sell to a variety of target markets.

Learn to Define the Target
There are many different ways you might define a target market; for example:
If you aim to sell direct to the public, your target might be tourists and householders, mature adults of all ages. Alternatively it might be a particular demographic income and age group living locally who will regularly purchase from you.
 
Learn to Consider Market Opportunities
Businesses need to critically examine the environment in which they operate.  Marketers need to understand the marketing environment and modify their marketing plans so as to maximise opportunities and minimise threats.  Businesses are constantly being influenced by their external and internal environments.


Do you want to become a specialist in agricultural marketing? If the answer is yes, then why not enrol today and get started.  If you have any questions please contact an agricultural marketing course tutor who is happy to answer any questions.




Meet some of our academics

Sarah RedmanB.Bus (Marketing), Cert Bus.Admin Over 15 years industry experience covering marketing, PR, administration, event management and training, both in private enterprise and government; in Australia and the UK. Sarah has traveled extensively and enjoys cooking and outdoor pursuits.
Alison PearceUniversity Lecturer, Quality Assurance Manager, Writer and Research Technician. Alison originally graduated with an honors degree in science from university and beyond that has completed post graduate qualifications in education and eco-tourism. She has managed veterinary operating theatre, responsible for animal anesthesia, instrument preparation, and assistance with surgical techniques and procedures.
Denise Hodges Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).
Dr. Gareth PearceVeterinary scientist and surgeon with expertise in agriculture and environmental science, with over 25 years of experience in teaching and research in agriculture, veterinary medicine, wildlife ecology and conservation in the UK, Australia and New Zealand. Post-graduate qualifications in Education, Wildlife Conservation Medicine, Aquatic Veterinary Studies and Wildlife Biology & Conservation. Gareth has a B.Sc.(Hons), B.V.Sc., M.A., M.Vet.S,. PhD, Grad. Cert. Ed.(HE), Post-Grad.Cert. Aq.Vet.Sc., Post-Grad. Cert. WLBio&Cons., Dipl. ECPHM, MRCVS.


Check out our eBooks

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