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Qualification - Certificate in Business and Life Coaching

Course CodeVPS008
Fee CodeCT
Duration (approx)600 hours
Study Business Coaching and Life Coaching as a way to a new career or business!
  • Do you want to start your own coaching business?
  • Not sure where to specialise?
  • With this unique qualification, you can specialise in both business AND life coaching! 
  • There are two core modules of Business Coaching and Life Coaching
  • You can focus on modules that interest you by choosing four more modules from a list of electives including - Business Operations, Business Studies, Introduction to Psychology, Marketing Psychology, Careers Counselling and Business Planning.
  • You do not need a lot of experience in business or life coaching, as the courses are there to help you gain the skills and knowledge you require.
  • Study in your own home and in your own time.
  • Learn more about business and life coaching with help from our highly experienced and friendly tutors.
Who is this course suitable for?
  • Anyone who would like to start their own business or consultancy as a business or life coach.
  • Anyone who wants to improve their coaching skills and knowledge in their existing career or as a way to improve their job prospects.
  • You may know a lot about business and life and want to pass on your knowledge to others.
  • Or you may want to study more about business and life coaching as a way to learn new skills.



Business Coaching

There are 8 lessons in this course:

  1. Nature and Scope of Business Coaching
    • Nature of Business Coaching, Life Coaching and Sports Coaching
    • Terminology
    • Why People Use Business Coaches
    • Case Studies
    • Business Failure or Success
  2. The Initial Consultation
    • Cognitive Behaviour Therapy
    • Goal Centred Approach
    • Reality based approach
    • Motivational Approach
    • First Contact
    • SWOT Analysis
    • Replace Negative with Positive Habits
    • Monitor and Evaluate Progress
    • Closing
    • Case Studies
  3. Considering Alternative Actions
    • Developing a Business Plan
    • Feasibility Studies
    • Formal Documentation
    • Operational Management
    • Strategic Planning
    • Operational Planning
    • Components of a Business Plan
    • Implementing Ideas
    • Changing Behaviour
    • Looking after long term Viability
    • Partial Sell Offs
    • Restructuring
    • R & D
    • Changing Products and Services
    • Buying a New Business
    • Staff
    • Selling or Winding Down
    • Case Studies
  4. Improving Productivity
    • Quality Circles
    • Cause and Effect Diagrams
    • Pareto Analysis
    • Brainstorming
    • Motivation
    • Internal and Intrinsic Incentives
    • Incentives External to Working Environment
    • Social Reinforcers as Incentives
    • Tangible Rewards
    • Case Studies
  5. Marketing
    • Introduction to Marketing
    • Marketing Strategy
    • Starting out in Business
    • Making Contact
    • Controlling Growth
    • Improving Results
  6. Building Better Staff
    • Staff recruitment
    • Team building and Team Management
    • Staff development and Training
  7. Improving Resource Management
    • BRM (Business Resource Management)
    • Stress Management
    • Case Studies
  8. Putting it all into Practice
    • PBL Based Project
    • Significance of knowledge of interviewing and assessment
    • Incentives and motivational strategies
    • Productivity and marketing strategies
    • Theoretical information to derive sensible solutions
    • Initial business coaching assessment for a specified business
    • Actions for improving and sustaining the level of performance

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Describe services that a business coach can offer clients; identify opportunities to work as a business coach; and develop an understanding of a business coach’s role.
  • Understand how to gather relevant data and conduct an initial consultation with a client.
  • Explain the options for action to optimise the operation of a new or existing business.
  • Understand methods of providing business coaching to improve productivity.
  • Develop awareness of ways in which business coaching can improve marketing.
  • Discuss ways to provide business coaching to improve the recruitment, skills, performance and motivation of staff.
  • Understand how business coaching can be used to improve resource management.
  • Deliver a comprehensive business coaching service to a client.

What You Will Do

  • This course is designed to help people identify opportunities to work as a business coach and develop an understanding of a business coach’s role. You will learn how to gather relevant data and conduct an initial consultation with a client.
  • Throughout the course you will learn about optimisation of business models for new or existing businesses, whilst focusing on improving productivity within a business. Understand how business coaching can be used to improve resource management.
  • You will develop awareness of ways in which business coaching can improve marketing, and also improve the recruitment, skills, performance and motivation of staff.
  • You will have an opportunity to develop and practice the delivery of a comprehensive business coaching service to a client.

Life Coaching

There are 10 lessons in this course:

  1. Introduction: Nature & scope of life coaching - Nature of life coaching, cognitive behaviour therapy, different approaches, the scope of life coaching.
  2. Individual Perception - Psychology of self-perception, perceptual barriers, motivating clients to challenge their perceptions,
  3. A Well Balanced Life - The inter-relationship between psychology and physiology, stress, the psychology of balance
  4. Coaching Processes - Key coaching processes, assessment of the client's situation, dealing with emotions, setting goals, replacing negative habits with positive ones, leadership qualities in a life coach, imagination and enthusiasm, clarifying goals, recognition of limitations.
  5. Coaching Skills -Understanding the communication process, body language, communication barriers, listening skills, assessing learning styles.
  6. Coaching and physical well-being - Human nutrition, important factors in nutrition, physical well-being.
  7. Coaching and psychological well-being - The psychology of self-esteem, stress management programme, identifying stressors.
  8. Coaching Success - High achievement, coaching success, career guidance, managing your money, beginning a business.
  9. Goal Setting - Values, aims and goals, types of goals, planning, future goals, steps for sucessful goal achievement, effort and attribution.
  10. Review and Adjustment - Indications that a programme needs to be reassessed, client's lack of confidence, personality clash, over-achievers, health and safety issues,

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

What You Will Do

  • Interview a life-coach (or someone who offers life-coaching service as part of their professional counselling repertoire) for information on the nature of life-coaching.
  • Identify principles that differentiate life coaching from other helping professions.
  • Consider pros and cons of different approaches to life coaching.
  • Do case studies to reflect on and/or observe the effects of different life-coaching
    • approaches on improving a person’s quality of life.
  • Design and administer a questionnaire to research some effects of negative aspects of self-perception.
  • Discuss the importance of balancing a client’s limitations and encouraging the
    • to step outside their comfort zones
  • Identify means of monitoring an individual’s self-perceptions.
  • Examine the relationship and interaction between a person's mental/psychological and physical health and wellbeing.
  • Consider how to deal with clients with special needs such as disabilities.
  • Identify the processes involved in life coaching and describe what each can contribute to a client's personal growth and development.
  • Discuss ways individuals might resist life changes and ways to facilitate change.
  • Discuss the pros and cons of assertiveness training.
  • Identify reasons that individuals are unable to make decisions.
  • Identify different life coaching skills and when they are required.
  • Explain the importance of listening to the client and how to do it.
  • Consider factors that might make a life coach’s personal skill repertoire ineffectual.
  • Discuss the role and risks of physical life coaching in the life-coaching process.
  • Research factors that must be considered when setting out a life coaching plan to promote physical health, and psychological health.
  • Identify crucial information to be included in the development of a client’s plan.
  • Discuss ways to nurture a client's goal setting, planning and self-monitoring skills .
  • Research how much life-coaches use/do not use individualised client plans.
  • How can the life-coach monitor the effectiveness of his/her program for a client?
  • Create and evaluate an action plan for a real person/client, including monitoring.


ACS Distance Education is an organisational member of the Association For Coaching.  Students on the course are eligible to join the association as student members.
You are required to choose FOUR modules from the list of electives, which include -
Business Planning
Business Operations
Introduction to Psychology
Marketing Psychology
Careers Counselling
Business Planning


Business Planning


There are 11 lessons in this course:

  1. Introduction to Business Planning
    • The business plan
    • strategic and operational planning
    • feasibility studies
    • the executive summary.
  2. Focus and Direction
    • Deciding on direction
    • visualising future business directions
    • vision and mission statements
  3. Legal and Administrative Requirements
    • Legal structure of a business
    • business names
    • taxation
    • regulations
    • licenses and permits
    • types of business ownership
  4. Developing Objectives and Strategies
    • Setting goals and objectives
    • SWOT and GAP analyses
    • strategies for achieving objectives
  5. Planning for Growth
    • Planned as opposed to runaway growth
    • subcontracting
    • franchising
    • licensing
    • the growth plan
  6. Risk Management and Contingencies
    • Approaches to risk management
    • identifying business risks
  7. Systems
    • System components
    • the quality audit
    • benchmarking
    • business plans as a mechanism of control
  8. Marketing Plans
    • The definition of marketing
    • marketing requirements
    • the marketing process
    • market research
    • implications of unplanned marketing
  9. Operation Plans
    • Control of business operations
    • writing an operation plan
  10. Human Resource Plans
    • The value of human resources
    • occupational health and safety
    • skills and competencies of different staff
  11. Financial Plans
    • The importance of financial planning
    • establishment costs and start up capital
    • cash flow forecasts
    • profit and loss statements

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Describe what a business plan is, and it main components
  • Differentiate between a vision statement and a mission statement
  • Discuss legal and administrative requirements of a business
  • Explain the importance of a business name
  • Explain the importance of setting goals and objectives in a business setting
  • Describe strategies for coping with growth
  • Describe different types of business risks
  • Explain marketing process
  • Explain operations planning
  • Explain the importance of human resources
  • Explain the purpose of financial planning

What You Will Do

  • Interview a business owner regarding their business plan
  • Visualise the state of a current business in 12 months time
  • Contact a Government Department to determine the relevant licenses, permits, approvals and registrations necessary to set up a business
  • Interview current business owners to determine their strategies and objectives for the next year
  • Identify aspects of a business that would need attention in high growth periods
  • Identify risks to a proposed business
  • Investigate mechanisms for protection of intellectual copyright
  • Investigate the potential of a business currently for sale
  • Evaluate the operations of a current business
  • Develop an operations plan for a newly conceived business proposal
  • Identify potential hazards of a proposed business
  • Identify expenses relevant to setting up a proposed business

Careers Counselling


There are 10 lessons in this course:

  1. Introduction ...Scope & Nature of the Industry
    • Definitions: career, careers counselling, counselling
    • Broad employment options
    • Services offered in the employment industry
    • Assmptions about career counselling practices
    • Cross cultural careers counselling
  2. Nature of Careers ...What is a career, what makes it successful?
    • Introduction
    • Elements of career building and job seeking
    • Factors contributing to career success
    • Realistic expectations
    • Range of options
    • Persistence
    • Case study
  3. Careers Advice Resources ...Brochures, Publications, Web Sites
    • Employer considerations: qualifications, experience,personality, age, adaptability, productivity, etc
    • Case study
  4. Career Services ....Where can people get help (Social Services, Work Experience, Education)
    • Career counselling services
    • Careers and vocational guidence
    • Vocational planning
    • Setting goals
    • Job seeking supportJob seeking strategies
    • Other services
  5. Developing Counselling Skills
    • Key areas for career counselling
    • Helping clients focus on reality
    • Helping clients identify opportunities
    • Helping clients consider all elements
    • Overcoming resistance from clients
    • Listening skills
    • Questioning skills
    • Problem solving skills
    • Essential reality checks
    • Improving clients predictive ability
  6. Conducting a Counselling Session
    • Why people come to a career counsellor
    • Strategies to develop trust
    • A career counselling session
    • Individuals who know the job they want
    • Psychometric testing for individuals still choosing a career
    • Types of psychological tests that may be used
    • Referring people elsewhere
  7. Counselling Students and School Leavers (with little work experience)
    • Understanding youth
    • Career counselling for adolescents
    • Assisting indecisive teenagers
    • Career counselling for students
    • Giving advice on study
    • Choosing a course
    • Workshops for students
    • Workshops for university students
    • Resources for counselling students
  8. Counselling Adults (inexperienced or facing career change)
    • Identifying adult needs The training program
    • Advice and support during job hunting
    • Course of action
    • Career changing
    • Easiest paths to career change
    • Challenging path to career change
    • Starting a business
    • Case study
    • Writing a business plan
  9. Job Prospecting
    • Ways of finding work
    • Supporting clients decisions
    • Prospecting for work
    • Tips on getting a job
    • Writing resumes (CV's)
    • Preparing for a job interview
  10. Nurturing and growing a career once it has started
    • Getting a job is only the first step in a career
    • Self management for business people
    • Marketing and pricing
    • Case study
    • Advising clients about career advancement

Marketing Psychology

There are 8 lessons in this course:

  1. People as Consumers
    • Understanding the types of psychological rewards gained by a person through buying. Distinguishing between consumers, customers and buyers?
  2. Market Segmentation
    • Understanding market segments and applying the concept of target marketing.
  3. Internal Influences
    • Perception & Personality Consumer self image, difference threshold, trait theory of personality, etc.
  4. Internal Influences
    • Motivation and Awareness Customer satisfaction, the way complaints are dealt with, stimulus generalisation and stimulus discrimination, etc
  5. Social Influences
    • Family Influences, Social groups, Developmental Influences, Peer Group Influences (Work and Leisure), Social Class and Culture
  6. Consumerism
    • Deceptive advertising, sensitivity to consumer needs, variation between perception and reality.
  7. Communication and Persuasion
    • Message Evaluation, Selection & Execution
  8. Deciding to Buy
    • Why people shop, or do not shop; surveying the market place.

Introduction to Psychology


There are seven lessons in this course, as follows:

  1. The nature and scope of Psychology - Different approaches to psychology. It's all common sense isn't it? Key issues in psychology, free will and determinism, applying psychology, developing questionnaires.
  2. Neurological basis of behaviour - Structures of the nervous system, central nervous system, peripheral nervous system, how nerves transmit messages, the brain and method, methods of investigating the brain, brain damage, the strange case of Phineas Gage, split brain operations, localisation of function.
  3. Environmental effects on behaviour - Learning and behaviour, modelling, conditioning, extinction, punishment, learning and memory, memory improvement strategies,
  4. Consciousness and perception - Status of consciousness in psychology, nature of consciousness, relationship between consciousness and perception, unconscious and subconscious, altered state of consciousness, day dreams, sleeping and dreaming, chemically altered perception, perception, selective attention, factors affecting perception, perceptual biases.
  5. Personality - Theories of personality, personality traits, theoretical approaches to human personality, id, ego and superego, Oedipus Complex, Electra Complex, psychological defence mechanisms, genes and personality, personality disorders, multi-trait theories.
  6. Psychological development - Nature vs nurture, environment and development, stages of development, moral development, psychosexual development, psychosocial development, adolescence, adult psychological development, criticisms of stage theories.
  7. Needs, drives and motivation - motivation, behaviourist theories of human motivation, drives, Maslow's theory of human motivation, complementary and conflicting motives.

Duration: 100 hours


  • Explain the nature and scope of psychology.
  • Explain characteristics of the neurological basis of behaviour.
  • Explain environmental effects on behaviour.
  • Explain the differences between consciousness and perception.
  • Explain the effect of personality on behaviour.
  • Explain psychological development.
  • Apply different techniques to motivate people.

What You Will Do

  • Define different psychological terms such as ambivalence, apathy, behaviour, catalyst, cognition, empirical, fixation, homeostasis, obsession, perception, performance, psychosomatic, socialisation, stereotype, temperament, trait.
  • Explain how a knowledge of psychology can be applied in different types of jobs.
  • Explain risks involved in applying psychology in two different specified situations.
  • Differentiate between developmental and interactive explanations of behaviour, in a case study.
  • Describe how the nervous system functions to transmit messages throughout the body.
  • Explain how the dysfunctioning of different parts of the nervous system, can influence behaviour.
  • Compare the function of the left and right hemispheres of the brain.
  • Explain two examples of conditioning, which you observe.
  • Explain an example of behaviour affected by modelling, observed by you
    • Compare the likely affects of positive and negative reinforcement in a case study.
  • Distinguish between consciousness and perception, in the attitude of an observed individual.
  • Explain selective attention, in a case study.
  • Explain in summaries, different states of consciousness including daydreams, sleeping and dreaming, meditation.
  • Explain the relationship between consciousness and behaviour in a case study.
  • Explain three different theories of personality.
  • Distinguish between the "id" and "superego" in a person you are familiar with.
  • Compare the application of humanistic approaches with the social learning approach with the psychoanalytic approach, in educating children.
  • Explain through examples, different defence mechanisms, including repression, displacement, rationalisation, projection, denial, evaluation, sublimation, reaction/formation, intellectualisation
  • Explain the factors which may have influenced the psychological development of a teenager who you know.
  • Compare cognitive development with physical development, in a case study.
  • Explain through a summary, the four main stages of development including sensorimotor, pre-operational, concrete operational, formal operational.
  • Explain moral development in two different case studies.
  • Explain psychosexual stages of development in a case study.
  • Explain psychosocial stages of development in a case study.
  • Distinguish between needs, drives and instincts in a specific workplace.
  • Explain the cyclical nature of primary drives, in a case study.
  • List examples of secondary drives.
  • Explain how to motivate a worker in a specified situation using the psychoanalytical approach.
  • Summarise Maslow's theory of human motivation.
  • Demonstrate the application of three different motivation techniques, in three different specified situations, through role playing.

Business Operations

There are 6 lessons in this course:

  1. Introduction
    • Business law
    • types of businesses
    • starting a business
  2. Finance
    • Liquidity
    • The money market
    • terminology
    • insurance
  3. Financial Records
    • Simple Bookkeeping procedures
    • cash flow
  4. Financial Management
    • Taxation
    • costing
    • budgeting
    • investing
  5. Business Planning
    • Developing a 12 month business plant.
  6. Mistakes to avoid
    • Reasons for business failures
    • profitability
    • improving productivity

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • * Define the business community, the types of businesses involved and the interaction which occurs between different businesses.
    • Explain the difference between goods and services based businesses.
  • Define a range of commonly used business terms.
  • Research and analyse business opportunities by studying activities in the business world.
  • Assess the feasibility of a business opportunity and allocate resources to this business.
  • Carry out the basic procedures of recording and interpreting financial records and statements including the cash book, balance sheet, profit and loss statement.
  • Explain liquidity and productivity
  • Calculate profit and determine assets
  • Calculate the real cost of labour in a business.
  • Determine pricing based on costs calculated for providing a particular service or product.
  • Develop a budget for a simple business operation.
  • Develop a simple 3 year business plan (real or hypothetical).

Business Studies

There are 8 lessons in this course:

  1. Establishment Procedures
    • The Business World
    • Ways to Begin a Business
    • Buying or Starting Up New
    • Market, Location, Regulations
    • Risks; emotional, financial
    • Common Reasons for Business Failure
    • Developing a 12 Month Plan
    • Creating a Business Plan
    • Motivation, Planning, Customers, Competitors, Promotion, Sales and Pricing, Employees, Premises, Tax, Cashflow, Your Skills, etc
    • Legislation and Business Law
    • Legal Obligations
    • Partnerships
    • Contracts
    • Types of Business
  2. Management Procedures
    • Management Theory
    • Economic View, Behavioural View, Stakeholder Theory
    • Policies
    • Management Influences
    • Government Intervention
    • Classical School of Management Theory
    • Humanistic Management Theory
    • Scientific or Contingency Approach to Management
    • Systems Management
    • Neo Human Relations Management
    • Organisational Structures
    • "Functional", "Product/Market" and "Matrix" Structures
    • Coordination
    • Office Work
    • Quality Systems
  3. Communication in Business
    • Scope of Office Work
    • Business Letters
    • Customer Service
    • Writing Procedures
    • Clarity in Writing
    • Causes of Confusion
    • Concise Wording
    • Examples of Quality Assurance
  4. Problem Solving
    • Problem Solving Approaches
    • Non Complience Procedures
  5. Staff Management
    • Introduction
    • Interviewing, Recruitment and Staff Induction
    • Advertising
    • Potential Candidates
    • Interviews
    • Job Specifications
    • Management Styles
    • Supervision
    • Communicating with Employees
    • Giving Orders
    • Delegating
    • Motivating Employees
    • Security, ethics, gratitude, belief systems, etc
    • Negative Motivators
    • Space Management
    • Time Management
    • Vicious and Virtuous Cycles
    • Staff Training
    • Dealing with Complaints
    • Workplace Health and Safety
    • Work Scheduling
  6. Productivity
    • Introduction
    • Total and Partial Productivity Ratios
    • Foundation Economics
    • Goods, Resources, Performance Criteria
    • Economic Laws
    • Improving Results in Business
    • Profitability Ratios
  7. Financial Management
    • Introduction
    • Liquidity
    • Financial Records
    • Steps in the Bookkeeping Process
    • Basic Bookkeeping; Double Entry System, Ledger, Entries resulting from Transactions, etc.
    • Cash Flow
    • Taxation
    • Financial Assistance
    • Insurance and Types of Insurance
    • Financial Terminology
    • Budgeting
    • Costing
    • Cost of Employing Labour
  8. Marketing Techniques
    • Scope and Nature of Marketing
    • Supply and Demand
    • Market Research
    • Making Contact and Communicating with Potential Customers
    • Convincing a Customer
    • Developing an advertisement or Promotional Message
What Does it Take to Become a Mentor?
Mentoring is a role that coaches often, (but not always) find themselves drawn into. It isn't exactly the same as life or business coaching.
Mentoring is a process in which a more skilled or more experienced person serves as a role model and teaches, sponsors, encourages, counsels and befriends a less skilled or less experienced person for the purpose of promoting the latter’s professional and /or personal development.  Mentoring functions are carried out within the context of an ongoing, supportive relationship between the mentor and mentee.  
Some Important Points on Mentoring
First and foremost, it is a partnership. If the mentee is solely learning from the mentor, then this is a one-way relationship which is akin to tutoring or teaching. It is not considered to be mentoring. Mentoring is a two-way relationship, and therefore it is a partnership.  In a partnership, both parties bring something valuable to the relationship and both gain from it. The mentee wishes to learn and grow, whilst the mentor also has something to learn and wishes to share what they have already learned. The goal of mentoring is to learn. When establishing a mentoring relationship, it is important to define the learning goal and focus of the relationship.
  • Mentors also let the mentee fail. Mentors are not there to stop the mentee making mistakes. Falling down and then trying to figure out where we went wrong is a valuable lesson.  Good mentors know and accept that.  Making errors can ultimately be to our advantage since in order to grow we need to learn from our own mistakes.
  • Mentors ask rather than tell.  If a mentee is not sure of something, the mentor should encourage them to come to their own solutions rather than 'tell' them what to do.  Mentors may teach and tell the mentee, but they may do so by asking questions and encouraging the mentee to reason things out for themselves whilst the mentor listens. Both will benefit from this two-way communication and it will help the mentee to internalise the lesson.  
  • Mentors encourage. Everyone has fears and insecurities - good mentors know this and will watch out for any difficulties the mentee is experiencing and help them to deal with them.  They may do this by listening to, and acknowledging, how they feel. A mentor should never patronise the mentee with phrases such as “don’t feel like that” etc, but should praise them where praise is due and thereby encourage them to learn. 
  • Mentors welcome conflict. Disagreement provides a ground for fertile discussion and growth.  Conflict enables the mentor and mentee to consider all viewpoints and options.  If the mentee is not able to share their own views and act as they choose, then it is not a true mentoring relationship and is not built on trust.  The goal of mentoring is to stimulate thinking, not to get the mentee to agree with everything the mentor says.  
  • Mentoring is supposed to encourage the mentee to learn, grow, and achieve. 
It is interesting to note that some research which was conducted to investigate a group of supervisees of an organisation, found that the most commonly reported problem with the supervision process was an ‘inability to access the supervisor’ as required.  This factor must be considered when negotiating availability of a supervisor. For instance, a difficult session between a counsellor and a client will often require an immediate ‘de-briefing’ with a supervisor rather than waiting for the next meeting which was made for a pre-arranged time. Therefore, a degree of flexibility is preferred.  Telephone contact in between times may also be appropriate.
Gender and Mentoring
Mixed gender mentoring relationships can be rewarding and successful but there can also be potential problems.  Stereotypes can be held by the mentor, mentee, or both, which can make communication about particular topics difficult. Sometimes, others may question the relationship between the mentor and mentee, particularly spouses, partners, and so on. There may be sexual tension between mentor and mentee. Therefore, there can be potential pitfalls but these are usually not insurmountable. It requires awareness and honest discussion by the mentor and mentee to resolve any issues between them. Laying down ground rules at the beginning of the relationship can prevent problems later on. 
In a traditional male to male mentoring relationship there is often acceptance of organisational hierarchy. The hierarchical model tends to complement male gender-role socialisation, whereas with women a web-like model is more complementary.  Women tend to value peer relationships more. This may be because women place a higher emphasis on emotional support which can be lacking in patriarchal or hierarchical organisations and models of supervision. However, it is important not to confuse mentoring with role-modelling. Role-modelling allows the mentee to identify with and emulate the mentor. Mentoring however is a reciprocal process. 
Models of Mentoring
Mentoring has several meanings. It can be unidirectional, reciprocal, and/or hierarchical.  The traditional mentoring relationship will include sharing, giving, the incorporation of another person’s attitudes, and role modelling.  
  If you are thinking of starting your own business
Or you want to improve your existing career prospects
Then why not consider taking this flexible course in Life And Business Coaching!
Enrol today! Why delay?

Meet some of our academics

Jade SciasciaBiologist, Business Coordinator, Government Environmental Dept, Secondary School teacher (Biology); Recruitment Consultant, Senior Supervisor in Youth Welfare, Horse Riding Instructor (part-completed) and Boarding Kennel Manager. Jade has a B.Sc.Biol, Dip.Professional Education, Cert IV TESOL, Cert Food Hygiene.
Tracey JonesWidely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).
Gavin ColePsychologist, Educator, Author, Psychotherapist. B.Sc., Psych.Cert., M. Psych. Cert.Garden Design, MACA Gavin is both a highly experienced Psychologist and tutor. Gavin has over 25 years experience in the Psychology industry, and has been working with ACS since 2001. He has worked in both Australia and England, and has been involved in writing numerous books and courses in Psychology and Counselling

Check out our eBooks

Professional Practice for ConsultantsExplore becoming a consultant. This ebook contains chapters on how to be a consultant, packaging your services, delivering the services, building your resources, finding the work and getting the job, planning and ethics.
Psychology DictionaryWritten by professional psychologists, this “dictionary of psychology” contains descriptions for common terms used in Psychology. There are many terms used in the area of Psychology alone, that are explained throughout this text. Other terms have been taken from everyday language and used in a different context to describe psychological phenomena. 66 pages
Counselling HandbookFull of interesting case studies, this ebook is a wonderful introduction to the complex world of the human psyche. Chapters include: Using Counselling, Seeing Behind the Mask, Emotions and Attitudes, Communicating Better, Theory vs Practice, Diffusing Difficult Situations and Golden Rules for Counselors. 43 pages
How to be a Life CoachLife coaching is a relatively new profession - although coaches have been around for a long time in the guise of trainers, instructors, managers and tutors for various professions and disciplines. Life coaching is not easily defined, but it is a type of mentoring which focuses on helping individuals to achieve what they would like to achieve and thereby to lead more fulfilling lives. Unlike other forms of coaching, it takes place outside of the workplace and is concerned with all aspects of a person’s life.