It's Easy to Enrol

Select a Learning Method

 

£2,100.00 Payment plans available.

Enable Javascript to automatically update prices.

Courses can be started at any time from anywhere in the world!

Qualification - Foundation Diploma in Marketing

Course CodeVBS113
Fee CodeFD
Duration (approx)1000 hours
QualificationFoundation Diploma

Learn Marketing to Grow and Improve Business.

  • Your own business
  • A client's business
  • An employers business

Understanding the principles of marketing is important in today's fast paced world.

There is so much to know and understand to ensure you are marketing your goods and services well. This course requires around 1000 hours of study. It is made up of ten 100 hour modules.

When Can I Start the Course?

You can start the course at any time to suit you.

How is the Course Assessed?

There are ten exams for the course, one at the end of each module.

There are also assignments at the end of each lesson. For example, Internet Marketing has eight lessons, so there are eight assignments.

To pass the course, you must pass all assignments and the exams.

Our tutors are there to help you with advice and support throughout the course.

Modules

Core ModulesThese modules provide foundation knowledge for the Qualification - Foundation Diploma in Marketing.
 E Commerce Marketing BIT100
 Marketing Foundations VBS109
 Marketing Psychology BPS107
 Advertising and Promoting BBS202
 Internet Marketing BIT204
 Horticultural Marketing BHT304
 Marketing Systems BBS303
 
Elective ModulesIn addition to the core modules, students study any 3 of the following 8 modules.
 Business Studies BBS101
 Marketing for the Leisure Industry BRE103
 Sales Skills VBS108
 Starting A Small Business VBS101
 Entrepreneurship BBS204
 Project Management BBS201
 Agricultural Marketing BAG304
 Professional Practice For Consultants BBS301
 

Note that each module in the Qualification - Foundation Diploma in Marketing is a short course in its own right, and may be studied separately.


Selling Sounds Easy -But it isn't

For the inexperienced, business success may appear simply a matter of selling more, to make more profit.

If it was so simple though; everyone would have a thriving business; and the reality is that most businesses don't thrive because they don't sell enough at a high enough price.

The marketing education you get from this course will improve your ability to not only sell more; but also sell it at a good price.

The key to marketing is to raise the visibility of the product or service you wish to sell and convince people that your product is preferable to alternatives.  The internet is a vital component to the marketing mix of any business. It is one of the main places that people are able to place products or services to make them more visible for potential customers. There is so much information on the internet, however, that it is very easy for anything you put there to go unnoticed

If you want to be noticed it is important what you say, how you say it, who you say it to and where and when you say it.

  • Recognise Information Overload - People are constantly being bombarded with an excess of information; every split second we are confronted with something new. It is easy therefore, when you are marketing a product, to be overlooked by potential customers. And even if they have some interest in your message, they may not take-in what you are trying to convey in any great detail. Therefore, visual images are important; a good visual image will capture the reader’s attention and they may then feel compelled to read on. Also being seen in as many places as possible by your target audience is also very important. Your website should be easy to navigate and for people to use over a variety of devices. The wording that you choose to use on a webpage must be powerful and informing.  Never forget that there are thousands of other companies on a worldwide scale who are also vying for your customer’s attention.
  • Become Readily Accessible – When people search for things on the internet, some things are easier to find than others.  This may even be the case when people are specifically searching for your business. The more ways that people can find you, the more likely they are to succeed. Different prospective customers will search for your services in different places, and using different search terms.  You need to predetermine how they will look for you, and build lots of different pathways that lead them to your web page / social media pages etc.

So, do you want to become a marketing expert?

  Do you want to improve your business turnover?

  Do you want to improve your knowledge of marketing?

  Do you want to improve your job and career prospects?

 

  If you want to learn more about marketing, then why not enrol today and get started!  

If you have any questions at all, please don't hesitate to get in touch with us.



Meet some of our academics

Gavin ColePsychologist, Educator, Author, Psychotherapist. B.Sc., Psych.Cert., M. Psych. Cert.Garden Design, MACA Gavin is both a highly experienced Psychologist and tutor. Gavin has over 25 years experience in the Psychology industry, and has been working with ACS since 2001. He has worked in both Australia and England, and has been involved in writing numerous books and courses in Psychology and Counselling
Peta Jinnath AbdulB.Sc., Grad.Dip.Ed., M.Creative Writing
Sarah RedmanB.Bus (Marketing), Cert Bus.Admin Over 15 years industry experience covering marketing, PR, administration, event management and training, both in private enterprise and government; in Australia and the UK. Sarah has traveled extensively and enjoys cooking and outdoor pursuits.
Tracey JonesWidely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).


Check out our eBooks

Business OperationsExplore how to improve the management and profitability of an existing business. Businesses do not run themselves - goals need to be set and decisions need to be made in order to achieve business goals. This book talks you through all of the different aspects involved in running a business from finance and forecasting to staffing changes and legal issues. Six chapters cover the daily challenges of running a business, people, the law, finance, product management, and risk management. 73 pages
English GrammarGrammar is a tool through which we can enhance communication through writing (as well as speech). Grammar provides a coherent structure for the expression of thoughts and ideas. By following grammatical rules we are able to compose logical sentences that make sense to the receiver. This ebook provides a comprehensive yet easy to follow guide. 79 pages
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way
Creative WritingCreative writing is relevant for both fiction and non fiction, and in any place where you write, from business writing to technical reports and children's books. Writing that is creative will usually be more interesting, communicative and effective. Through this book you explore both how to be more creative, as well as how and where to use it.