Forge a Successful Career or Business in P.R.
Offering a product or service in the market place is never a guarantee of sales success. Customers need to first become conscious of the offering, then they need to desire what is offered; and finally they need to commit to buy before they become distracted by other options.
- This course will enlighten you.
- You will discover the psychology that creates a mindset to buy
- You will learn about the techniques used by the marketing profession to influence potential buyers and ultimately bring about sales.
Anyone can sell things, but the most successful marketing professionals are able to do much more. This course provides a foundation for you to grow into one of those exceptional marketing or PR professionals.
Modules
Note that each module in the Qualification - Foundation Diploma in Advertising and Promotions is a short course in its own right, and may be studied separately.
Graduates may find employment in a wide variety of situations, including:
- Marketing and PR departments of medium or large enterprises
- As a self employed consultant, PR manager or marketing professional
- Even management
- Advertising
- Copy writing
- Web Presence Management
- Sales
