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Qualification - Associate Diploma In Media

Course CodeVPH003
Fee CodeAS
Duration (approx)1500 hours
QualificationAssociate Diploma

STUDY MEDIA AT HOME 

This course is designed as a foundation for a career in either electronic or print media publishing.

The course aims to provide a broad cross section of skills which are of value in a publishing organisation. This course is internationally accredited through I.A.R.C.

Research has shown that graduates with broad based knowledge such as this have enhanced career prospects.

What Modules Do You Study?

Modules required include (Click on underlined modules for more details):

Course Duration: 1500 hours (1.5 to 2 years full time; or take as long as you wish studying part time)

Modules

Core ModulesThese modules provide foundation knowledge for the Qualification - Associate Diploma In Media.
 Editing I BWR106
 Freelance Writing BWR102
 Html - Writing An Internet Website VIT102
 Introduction To Photography BPH100
 Publishing I BWR107
 Research Project I BGN102
 Advanced Freelance Writing (Applied Writing) BWR201
 Advertising and Promoting BBS202
 Publishing II BWR202
 
Elective ModulesIn addition to the core modules, students study any 4 of the following 15 modules.
 Childrens Writing BWR104
 Ecommerce BIT100
 Flash Programming BIT102
 Photographic Practice BPH101
 Photographing People BPH102
 Visual Basic.Net BIT101
 Asp.Net Programming BIT200
 Graphic Design BIT205
 Photographic Lighting BPH204
 Photographic Technology BPH201
 Photoshop VIT202
 Script Writing BWR204
 Editing II (Diversifying Editing Skills) BWR302
 Publishing III BWR303
 Technical Writing (Advanced) BWR301
 

Note that each module in the Qualification - Associate Diploma In Media is a short course in its own right, and may be studied separately.


Media is a Business

 
Anyone can become involved in the media industry today; thanks to modern technology; but if you want to be successful; you need to be good at business; and competent at marketing.
It is one thing to produce a publication or web site; and another thing to make money from it.
 
The success of a book, magazine or any other publication will depend on the marketing of that publication. Marketing involves every aspect of what is involved in taking the publication from the writer to the reader. Marketing is concerned with how the writing is taken to the reader, and the methods used to do this will have a profound effect upon the success or failure of the publication in a commercial sense. A bad publication which is marketed well may have every chance of being successful. An excellent publication can very easily fail if it is not marketed well.

Marketing involves such deciding such things as:

  • Print run estimates. How many copies are likely to sell in the first print run?
  • Design considerations. What cover design will catch the attention of potential customers? Should the publication use full colour throughout? What illustrations are suitable?
  • Printing and binding decisions. Will customers pay extra for a durable hard cover or would they prefer a cheaper soft cover? Should matt or gloss paper be used?
  • The distribution network. How will the publication be distributed to retailers? A publication has to be sold in the right places; for example, a sewing manual might sell very well in sewing shops but poorly in newsagents.
  • The promotional campaign. How will the publication be promoted? How much money should be spent on promotion?

If potential customers don't know about the publication, they are not going to be tempted to purchase it.

Projecting the Future
Publishers must be able to anticipate consumer needs and wants.  They also need to understand the potential for sales and the limitations, now and in the future. In order to do this you will also need to have knowledge of the services they use and how often they buy products or use these services.
Once you have determined a target market you need to know:

  • Has your market segment bought a similar product to yours before?
  • What is the potential for your product i.e. how many do you think you can sell?
  • Will your market potentially give you repeat business? How much?
  • Can the scope of your market change with a potential shift in demographics or socio-economic change i.e. is the population aging? Is employment stable? Are family structures changing?
  • Could a change in government policies (i.e. taxes) or laws affect your market?

Positioning 
Positioning is how your target market perceives you and your products in relation to your competitors. Position marketers create an image in the mind of the target market who perceive that the product (often unique to the business) with which they are being targeted as desirable i.e. creating the right image for themselves.

Positioning also involves convincing a potential market that your ‘unique’ product has greater prestige.  In order to begin positioning a product (or your business) you need to know:

  • Whether you have a competitive advantage with other products (that may be able to perform the same function) offered by your competitors.
  • What will draw potential customers to your product and make them buy that instead, how much will it cost them to do this?
  • Whether you are the first business to offer this book or other product/
  • Can you keep quality high and costs low?
  • Is the product unique?
  • What attributes do the products have?
  • Is your product/s positioned directly against competition or away from competition?
  • Do you know your products, how they are used, what advantages they have and the benefits to your customers?
  • Have you identified a class of users?


Meet some of our academics

Adriana Fraser Adriana has been a professional writer since the 1980's. She was a regular contributor to Australia's Grass Roots magazine for more than a decade, and in the 90's wrote a biography of one of Victoria's pioneering women. She has contributed to newspapers, magazines and newsletters for decades, and seen hundreds of pieces of her work published across Australia and beyond. Today, she is a regular contributor to Home Grown magazine, and part of the stable of authors who work on developing ebooks for ACS publishing division. She has been a tutor with ACS since the mid 1990's and has also been contributed to the development of course notes for several different education institutions. Qualifications -Cert.Child Care., Adv.Cert.App.Mgt., Cert in Assessment and Training., Cert.Hort., Adv.Dip.Hort.
John Mason Parks Manager, Nurseryman, Landscape Designer, Garden Writer and Consultant. Over 40 years experience; working in Victoria, Queensland and the UK. He is one of the most widely published garden writers in the world; author of more than 70 books and editor for 4 different gardening magazines. John has been recognised by his peers being made a fellow of the Institute of Horticulture in the UK, as well as by the Australian Institute of Horticulture.
Rosemary Davies Journalist, Editor, Broadcaster, Teacher and Consultant for over 30 years. Rosemary is former gardening editor for the Weekly Times (a Weekly Farming Newspaper in Australia); and author of six books in her own right. She has written articles for many magazines across Australia, and has since 2008 worked as a tutor and freelance writer with ACS; contributing to books a range of genres.
Tracey JonesWidely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).